Weaving Cultures Together,
Absolut Vodka
Absolut Vodka
Absolut Vodka, renowned for its history of iconic cultural collaborations, found itself disconnected from today's culture. Faced with the challenge of reigniting their relevance, we embarked on a mission to revitalize Absolut through innovative collaborations with influential contemporary cultural pioneers
Our creative solution involved the introduction of a dynamic chain of collaborators, an interconnected network of diverse and expressive artists, all united by a singular canvas—the plain white tee. To kickstart this creative journey, we enlisted the talents of one exceptional artist and provided them with a blank tee as their artistic playground. Once they had infused their unique creativity into the fabric, we entrusted them with the power to select the next artist to join this remarkable collaboration
Our creative solution involved the introduction of a dynamic chain of collaborators, an interconnected network of diverse and expressive artists, all united by a singular canvas—the plain white tee. To kickstart this creative journey, we enlisted the talents of one exceptional artist and provided them with a blank tee as their artistic playground. Once they had infused their unique creativity into the fabric, we entrusted them with the power to select the next artist to join this remarkable collaboration
The plain white tee became a canvas for collaborators to express a vision of an open world. Utilizing storytelling across various channels, we established Absolut's cultural relevance, resonating with global cultural leaders, fashion influencers, and viewers, leaving a lasting impact.
Key channels: Earned media, influencer marketing, social media (paid and organic), e-comm and a media partnership
Key channels: Earned media, influencer marketing, social media (paid and organic), e-comm and a media partnership
Agency Exposure Creative Lead & Art Direction Brian Lowe