Cutler and Gross,
Reframing Luxury

Cutler & Gross is a symbol of craftsmanship and individuality, but their old website didn’t do their legacy justice. As Creative Director, I led the complete rebuild—transforming it into a modern, fashion-forward platform that’s as effortlessly stylish as their frames. Inspired by their rich heritage, we designed a sleek, editorial-driven experience that seamlessly blends luxury and innovation.