Eau De Fume,
Change Incorporated
Change Incorporated
We were tasked with both bringing awareness to the hazards of smoking and encouraging people to quit the habit.
In the face of health messages that go unheard, we discovered a fresh approach to connect with an invincible generation of youthful smokers, we created a real perfume that smelled like cigarettes.
In the face of health messages that go unheard, we discovered a fresh approach to connect with an invincible generation of youthful smokers, we created a real perfume that smelled like cigarettes.
Agency Exposure Creative & Art Direction Brian Lowe