Fire & Ice Oasis,
Reyka Vodka
Reyka Vodka
The quirky and thoroughly Icelandic vodka brand Reyka Vodka challenged us to build awareness and inspire trial of their charming product
Harnassing their unique Icelandic heritage we brought Brits a taste of Iceland by building an adventurous and interactive bar experience called the Fire and Ice Oasis. The pop-up bar targeted Reyka's adventurous and quirky audience by offering them a refreshing icebath and tasty cocktails in the middle of a hot English summer
Key channels: Experiential event, earned media, influencers, social media (paid and organic), e-comm
and a media partnership
Harnassing their unique Icelandic heritage we brought Brits a taste of Iceland by building an adventurous and interactive bar experience called the Fire and Ice Oasis. The pop-up bar targeted Reyka's adventurous and quirky audience by offering them a refreshing icebath and tasty cocktails in the middle of a hot English summer
Key channels: Experiential event, earned media, influencers, social media (paid and organic), e-comm
and a media partnership
Agency Exposure Creative Lead Brian Lowe