#SamsungBespoke,
Samsung
Samsung
Samsung sponsored Sunday Brunch on Channel 4, showcasing their new range of direct appliances. Our response was to craft witty and light-hearted idents that seamlessly integrated with the program, entertaining the audience while raising awareness of Samsung's bespoke home products
Through beautifully framed shots, we highlighted the product design and features, incorporating pops of color and human elements to align with Samsung's brand world
Our strategy focused on emphasizing the product's key features, using VO artists for comedic relevance, and cinematic shots to showcase the products. By aligning with the show's light entertainment format, we tapped into the universal Sunday tradition of gathering around the kitchen table for conversation
Key channels: TVC, social media (paid and organic),
e-comm and a media partnership
Through beautifully framed shots, we highlighted the product design and features, incorporating pops of color and human elements to align with Samsung's brand world
Our strategy focused on emphasizing the product's key features, using VO artists for comedic relevance, and cinematic shots to showcase the products. By aligning with the show's light entertainment format, we tapped into the universal Sunday tradition of gathering around the kitchen table for conversation
Key channels: TVC, social media (paid and organic),
e-comm and a media partnership
Agency Exposure Creative Lead Brian Lowe