Nocturnal Narratives,
Samsung
Samsung
Samsung challenged us to promote the game-changing Samsung Galaxy S22 Ultra and its revolutionary Nightography feature. With Nightography, users could capture high-quality films on a smartphone in low-light environments
We armed the award-winning director, Will Robson-Scott with the Galaxy S22 Ultra Nightography features, and shined a light on the unseen narratives of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed and underground music collective, Keep Hush. Each of these subjects has something special that forces them up in the dead of night or keeps them awake until first light. They all have a unique story to tell, overcoming their own obstacles to be where they are now
Key channels: Social (paid and organic), PR, earned and owned media, infulencer marketing, e-comm and event PR
We armed the award-winning director, Will Robson-Scott with the Galaxy S22 Ultra Nightography features, and shined a light on the unseen narratives of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed and underground music collective, Keep Hush. Each of these subjects has something special that forces them up in the dead of night or keeps them awake until first light. They all have a unique story to tell, overcoming their own obstacles to be where they are now
Key channels: Social (paid and organic), PR, earned and owned media, infulencer marketing, e-comm and event PR
Our films brought these narratives to life, showcasing the untapped potential of Nightography. Our campaign spanned various channels, captivating cultural enthusiasts and driving website growth, reshaping the boundaries of mobile videography along the way. With the Samsung Galaxy S22 Ultra, we unveiled the unseen, illuminating extraordinary stories that were waiting to be told
Agency Exposure Creative Lead Brian Lowe