Live Lovers,
Viagogo
Viagogo
Viagogo, the multinational ticket exchange and resale brand, was founded with a simple belief—that everyone should have the opportunity to experience live events. Despite offering a fantastic product, the brand suffered from a negative reputation. Our challenge was to rebuild Viagogo's brand image and instil credibility and trust within the business.
Our insight was clear—Viagogo is truly for the people, the enthusiasts of live events who crave memorable experiences. We embarked on a rebranding journey, aiming to bring authenticity and trust to the minds of those who love live events
Key channels: Socials (paid and organic), e-comm, earned and paid media, print and OOH
Our insight was clear—Viagogo is truly for the people, the enthusiasts of live events who crave memorable experiences. We embarked on a rebranding journey, aiming to bring authenticity and trust to the minds of those who love live events
Key channels: Socials (paid and organic), e-comm, earned and paid media, print and OOH
Through a fresh and dynamic approach, we harnessed the power of the Viagogo logo, emphasizing the "go" as a compelling headline and a clear call to action. We elevated the composition, typography and colours giving it a modern look and feel that perfectly resonated with the vibrant music culture
The result was an exciting transformation that shifted the narrative surrounding Viagogo, creating a positive conversation around the brand and reinforcing its commitment to live event lovers worldwide
Agency Exposure Creative Lead Brian Lowe